Saturday, June 12, 2010

Sure beats thinking, doesn't it?

I'm beginning to understand why many Americans haven't become avid fans of soccer. Because periods are played for sustained 45 minutes. Non-stop. And that's far beyond the average American sports fan's attention span. He/she needs a break. Every few minutes. For commercials. And to go to the bathroom. Little wonder why commercial TV stations would rather bring American football and baseball games. So many, many opportunities to take commercial breaks between innings. To sell products. To brainwash us with 30-second sound bites. We Americans are like trained seals and rats. We react to subliminal messages. That's how we form our political, social and economic views. From idiotic but clever sound bites. Sure beats thinking, doesn't it? --Jim Broede

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